Someone on your side
of the table.
Strategic marketing leadership and vendor accountability without the overhead of a full-time hire.
The Challenge
You've got vendors working on different channels. Each one optimizes for their metric: Google Ads optimizes for ROAS, the social agency optimizes for engagement, the aggregators optimize for lead volume. But nobody is optimizing for what matters: sold units.
Every vendor has a good explanation for why results are down. And you're stuck managing all of them instead of managing your marketing.
What We Do Differently
One person, your side of the table
Not another vendor with a commission on your spend. Someone who optimizes for your metric: sold units.
Hands-on strategy and execution
We don't hand off documents. We pull data, review accounts, build AI-assisted reporting workflows, and oversee implementation, with direct fluency in GA4, Conversion APIs, and your CRM.
Monthly accountability
Clear reporting on what's working, what's not, and what we're doing about it. No vanity metrics.
Vendor management and negotiation
We talk to your vendors in their language. We know what good performance looks like and what excuses are.
The Engagement
Most fractional CMO engagements start with a full digital audit to establish a baseline. Then we move into ongoing strategic work:
Monthly Strategy & Reviews
Review what worked, what didn't, and what we do next. Vendor performance is assessed against the metrics that matter.
Account Management
We audit your accounts regularly, identify optimization opportunities, and coordinate implementation with your team or vendors.
Vendor Meetings
We attend (or replace) your vendor review calls. We ask questions no one else is asking. We hold them accountable to your metrics.
Monthly Reporting
One document. The metrics that matter. What's working, what's not, and the move we're making this month.
AI-Assisted Content & Campaign Systems
We build AI workflows for social content, ad creative iteration, and performance reporting so your team moves faster and your budget works harder.
Who This Is For
Fractional CMO typically works best for:
- Small to mid-size dealership groups (2–6 rooftops)
- $30K–$150K+ monthly marketing budgets
- Groups that need consistent strategy across locations
- Dealerships between marketing hires
- Groups building out AI and performance marketing capabilities
Ready to see what your marketing is actually returning?
Start with a free 30-minute call. No pitch. Just a clear-eyed look at where you are and what the numbers say.