We Count Cars.
Not Clicks.
Fox Digital is the marketing agency for dealerships built on one principle: a click that doesn't sell a car is a failure. We measure everything by what ends up on your sold board.
Talk to Someone Who Gets ItWe don't optimize for CTR or impressions.
We optimize for cars sold and gross profit after ad spend.
If your lot is full of high-mileage units that aren't moving, we will tell you the ads aren't the problem. Your pricing or inventory mix is. Most agencies won't say that. They'll tweak the campaign and bill you for it. We won't. We'll tell you the truth and work the problem that's actually there.
A 5% CTR is not a win
It's a vanity metric. We celebrate when your lot empties faster than last month. That's the only number that matters to your P&L.
A click is not a car
Dealers taught us that. We carry it into every campaign, every bid decision, every creative we write.
If the lot is full, we both have a problem
We track sales, not sessions. When your inventory stacks up, we treat it as a shared failure and work the fix immediately.
Gross profit is the north star
Budget goes toward the units making you money. We know the difference between a volume unit and a gross unit. We manage them differently.
We show up Monday.
We show up Saturday.
Your showroom doesn't rest and neither do we.
This is the daily routine. Not a promise. A schedule.
Check overnight leads + adjust bids for weekend winners. The cars that got search volume but no calls on Saturday get budget Monday.
Creative and targeting updated same day. New price points, new models, new ad copy. Live before lunch.
Push budget hard toward high-gross models still in stock. The last week of the month is different. We manage it differently.
We factor both into targeting. Not just new car leads. Your used inventory and service lane both contribute to gross. We don't ignore them.
You hear from us, not from your sales manager. If cost-per-lead spiked, we're on it before your next team meeting.
If you want pretty reports, we're not your agency.
If you want cars sold, we should talk.
- ✓ Measure success in cars sold and gross profit
- ✓ Want a partner who understands front-end vs back-end gross
- ✓ Are serious about moving metal, not just generating leads
- ✓ Want someone who treats their P&L like their own money
- ✓ Can handle honest feedback when ads aren't the problem
- ✕ Want a vendor to blame when numbers are bad
- ✕ Measure agency performance by the size of the monthly PDF
- ✕ Need a campaign to babysit itself
- ✕ Are satisfied with "we're optimizing" as an update
- ✕ Think impressions and brand awareness are dealership metrics
14 Days Without Real Work.
You Walk. You Keep Everything.
If we go 14 consecutive days without a documented bid change, creative update, or direct conversation about your specific inventory and leads, you walk with 7 days notice and keep everything we built. No questions asked.
We put teeth behind the promise because that's the only way to mean it.
We'll show you the data during the audit.
You decide if it's worth a conversation.
We do not have public case studies yet. During the free audit call we will show you anonymized performance data from comparable accounts: cost per car sold, units moved, and gross profit impact after ad spend. You see the numbers before you make any decision. If they don't make sense for your operation, we'll say that too.
You don't want an agency. You want a partner who loses sleep when your numbers dip. We should talk.
If you measure success in cars sold and gross profit, we should talk.
30-minute call. We dig into your account before we get on the phone. You'll hear what the numbers actually say.
Or call/text: 410-212-3184